NEW ARCHITECTUREAGENCY · AI · REBUILD
THE AGENCY AI BENCHMARK · LIVE

What agencies are actually doing, from the agencies doing it.

Every figure below comes from the benchmark survey members complete when they join, and moves as new responses land. No panel data, no vendor survey, no LinkedIn noise — and no individual response is ever shown.

RESPONSES
7
AGENCIES
7
INSTRUMENT
V2
LAST RESPONSE
SEP 07, 2026

A preview of the picture

Median full-time headcount
15
N = 7
How AI changed offshore use
AI has let us expand the offshore team into higher-value work
29%
AI has replaced work we used to send offshore
14%
AI has reduced our need for offshore capacity
14%
AI made onshore talent productive enough that offshore stopped making sense
14%
Both — the mix shifted, but total offshore headcount is roughly flat
14%
No effect either way
14%
N = 7
Primary service line
Brand & creative
14%
Content & editorial
14%
Performance & paid media
14%
SEO & organic
14%
Web & product build
14%
Full service
29%
N = 7
Vertical focus
Generalist
14%
Loosely focused
29%
Deliberately specialized in 1–2 verticals
57%
N = 7
Median recurring revenue share
80%
N = 7
Pricing models in use
Hourly
14%
Monthly retainer (scope-based)
71%
Monthly retainer (capacity or FTE-based)
29%
Fixed-fee project
43%
Value or outcome-based
14%
Media commission
14%
N = 7

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53 more figures — margin, revenue per head, client concentration, spend, what people actually run on. Membership is free and the survey is the only requirement, about fifteen minutes.

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METHOD · SELF-REPORTED BY AGENCY OWNERS AND PRINCIPALS
ONE RESPONSE PER AGENCY · MOST RECENT SUPERSEDES EARLIER ONES
FIGURES WITH FEWER THAN 5 RESPONSES ARE WITHHELD
BANDS ARE REPORTED AT THEIR MIDPOINT · NO INDIVIDUAL RESPONSE IS PUBLISHED